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Faltering economy raises demand for program that teaches kids how to become entrepreneurs

BY Phyllis Furman
DAILY NEWS BUSINESS WRITER

Monday, August 9th 2010, 4:00 AM

If you’re like many parents who lose sleep worrying about their kids slipping away in a crowd, Steven Gordon may have a solution for you.

Steven isn’t a dad – let alone an adult.

He’s an 18-year-old recent graduate of Brooklyn Technical High School who last year launched TattooID, a company that makes customizable, temporary tattoos that parents can place on their kids to help identify them in the event they get lost.

“My brother – he’s five years old – likes to run away,” said the baby-faced mogul-in-the-making who will study nursing at Hunter College in the fall and hopes to one day start a home healthcare business. “I thought, how can I keep him safe in a fun way?”

TattooID in Future CEO Stars December 2010

This is the late 2010 edition: It can be found here

Barack Obama Enjoying His TattooID! (Starts around 1:30 min)

TattooID at the White House!

Steven Gordon of Brooklyn, NY, who won NFTE’s first Online Elevator Pitch Challenge for his business, TattooID.

TattooID featured in the NY Daily News 10.13.10!

President Obama hails New York teens’ life-saving business ideas
BY Kenneth R. Bazinet
DAILY NEWS WASHINGTON BUREAU
WASHINGTON – President Obama honored two New York teens on Tuesday who are using their business skills to save lives.

Steven Gordon, 18, of Brooklyn, and Nia Froome, 17, of Valley Stream, L.I., are among the winners of the 2010 Oppenheimer Funds/Network for Teaching Entrepreneurship National Youth Entrepreneurship Challenge, which encourages kids from poorer communities to pursue careers in business.

Gordon founded TattooID when he learned that 1.3 million children are reported missing each year.

After taking a two-week business seminar at Columbia University, Gordon came up with the idea for the “TattooID,” a temporary tattoo stamped on the hand or arm of children with their initials and contact information.

TattooID featured on ABC 7 in NYC 10.5.10!

TattooID wins NFTE E*TRADE Elevator Pitch Contest!

Learn more here: http://www.elevatorpitch2010.com/

TattooID featured on Brooklyn News 12 9.29.10!

YoungMoney.com: Entrepreneur Profile: Steven Gordon, Founder of TattooID 08.23.10

Tell us about your company and your inspiration for starting it.

Last summer, my four year old brother and I would be outside playing, and if I turned around for a second he’d be running away down the block. Even though I always caught up to him, that moment of panic stayed with me. I took a NFTE BizCamp last summer and knew I had to come up with a business idea, and I thought up the concept that would become TattooID. In addition to keeping kids safe, it’s also a fun thing for kids – for them, safety isn’t about fun, but this is a fun way for them to stay safe.

Brooklyn Teen Wins Entrepreneurial Award by Press Release, published online 07-02-2010
A local Brooklyn teenager has become a full-fledged entrepreneur, according to the Network for Teaching Entrepreneurship (NFTE).Steven Gordon, age 18, was named a winner recently of NFTE’s New York Metro Business Plan Competition.The Network for Teaching Entrepreneurship (NFTE) is a global non-profit that helps students convert street skills into business skills, providing free business education to at-risk youth.While it’s difficult for recent college grads to find work in this economy, it’s four times as difficult for high school dropouts, according to a NFTE spokesperson. Recent reports show that 54 percent of dropouts, ages 16 to 24, were jobless, compared to 13 percent for those with a college degree.

Gordon was named a winner based on his development of a fully-functioning and budding business called TattooID that offers a solution to parents’ biggest fears. With his personal inspiration of growing up with a younger brother who would constantly wander off in crowded places, he developed a business model and prototype for non-toxic customizable temporary tattoos that help identify children in public places. Parents can customize them with fun designs that incorporate contact information and personalized initials to ensure the child’s safe return.

Gordon says he is available to offer tips to peers looking to start a summer business or earn extra allowance. He can be reached through http://thetattooid.com/.